Snapchat has released a list of the most popular augmented reality (AR) campaigns of 2023. “It’s been such a creative year for advertisers on Snapchat in Australia," says Haran Ramachandran, head of ...

Australia's alcohol ad watchdog has expressed concern over alcohol companies in the US increasingly advertising on Snapchat. It’s a trend likely to be mirrored in Australia, which sees brands running ...

Snapchat has unveiled a wide-randing update to its the advertising features of it’s short video sharing service, giving advertisers greater opportunity to target the platform’s growing audience. Many ...

Snapchat announced on Tuesday that it’s rolling out “AI Sponsored Snaps,” which will allow users to interact directly with brands’ AI agents. Sponsored Snaps are the ads placed directly into the app’s ...

If you wanted to advertise on Snapchat a couple of years ago, you had to be willing to spend hundreds of thousands of dollars on custom campaigns. Now the app's parent company, Snap Inc., offers ...

Snapchat says the total time spent on its content has doubled in the past two years, the number of Snap Stars (popular Snapchat creators) has increased 1.5 times, and Spotlight content uploads have ...

Snapchat is expanding its focus on lead generation through a new integration with HubSpot, a partnership that aims to help brands engage incremental Gen Z and millennial consumers on the messaging app ...

A new campaign ties back to efforts to promote the opportunities to reach key decision-making audiences in the app, which could present all-new considerations for B2B promotions.