Zee Aflam, the first pan Arab 24-hour Bollywood film channel customised for the Arabic audience, has commenced the new season of its popular celebrity show, 100% Bollywood. The 22-minute show is ...

Zee Aflam, the first pan Arab 24-hour Bollywood film channel dedicated to an Arabic audience, has recorded a year-on-year growth in reach by over 22% in 2011 as well as increase in ratings by 36%, ...

The 22-minute show is telecast every Friday from 10 p.m. and will now be anchored by Wiam Dahmani — a known TV anchor on Arab channels. She is known for the song ‘Ahlan Wa Sahlan’ shot in India. Elie ...

“It's about more than availability; it’s about enabling discovery, enhancing engagement and adapting to the changing ways viewers connect with entertainment," said Zee Entertainment's Adil Memon.

B4U Aflam, the Arabic-language Bollywood film channel, has announced the appointment of UM Dubai as its new media buying agency for the MENA region. B4U’s alliance with UM Dubai will not only help the ...

Through its first Bollywood poll in the Arab world called “Nojoom Bollywood,” Shahrukh Khan was nominated as the most popular actor by Arab audiences for the month of January 2010 conducted by Zee Afl ...

Commenting on the trend, Manoj Mathew, Vice-President, Marketing, Zee Television for Middle East, North Africa and Pakistan, said it's time the television channels take full advantage of Bollywood's ...