You could argue that all of beauty is about filtering reality. That’s definitely what Max Factor was thinking with his Pan Stik foundation all those years ago. Blurring, veiling, diffusing — they’re ...

Big brands have recognised the power of Snapchat filters as a uniquely Millennial way of getting their message seen. Don’t know what a Snapchat filter is? Well, firstly, Snapchat is a social media app ...

We’re long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...