Snap Inc., makers of Snapchat and Bitmoji, have released research commissioned from Crowd DNA about Australia’s Gen Z cohort. The research contains essential insights for marketers about the next ...

The news: Snap is pitching Snapchat as Gen Z’s new shopping influence loop, where products move from discovery to purchase through private chats, peer validation, and AR try-ons—not public feeds, per ...

Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even when they spend less time watching skippable content. Fifty-nine percent of Gen Zers ...

Noting that the number of global video viewers is projected to reach 2.72 billion in 2023, Snap Inc. commissioned a study from National Research Group to learn how Generation Z and millennials engage ...

Bengaluru: Snap is betting big on Gen Z to grow its India story by curating engaging content and leveraging its augmented reality (AR) platform to drive higher adoption. “India is home to 20% of Gen Z ...