Campaign Brief

Seasoned announces research partnership with TRA to better understand over-55s

Born The Agency's newly launched specialist over-55s offering, Seasoned, has announced a strategic partnership with leading ...
Campaign Brief

TBWA’s Backslash report: Being Hard to Influence Is the New Cultural Flex

For years, cultural status came from influencing other people. Now, the aspiration is flipping. New research launching today ...
Campaign Brief

Global TDC73 competition kicks off with new call for entries campaign via Grafis Nusantara – Early bird deadline: Friday 22 January, 2026

The Type Directors Club has launched its prestigious global TDC73 competition, supported this year by the energetic 'Be Bold, Be Seen (All Characters Welcome)' branding campaign by Grafis Nusantara, ...
Campaign Brief

Thinkerbell’s AJ McLaughlin joins Mother New York as Associate Creative Director

AJ McLaughlin has joined Mother New York as Associate Creative Director, following three years at Thinkerbell in Melbourne. McLaughlin will team up with creative partner and Aussie expat Annabel ...
Campaign Brief

Reload Media wins ICB Group media account

Reload Media has won the media account for Melbourne household goods company ICB Group following a competitive pitch. Reload will lead media strategy, planning and buying for Multix, Hercules, Earth ...
Campaign Brief

OPPO New Zealand introduces a sarcastic talking brain in first local campaign via YoungShand

What happens when a smartphone starts making a brain feel a little redundant? For OPPO New Zealand, it's the starting point ...
Campaign Brief

AKQA Australia appoints Mina Samandar as Director, Tech Consulting and Growth

AKQA Australia has appointed Mina Samandar as Director, Tech Consulting and Growth, further strengthening the agency's ...
Campaign Brief

PHD Australia elevates Ali Jones to Sydney MD as Pia Coyle takes on national investment role

PHD Australia, an Omnicom Oceania agency, has announced the promotion of Ali Jones to Managing Director of its Sydney operation, with Pia Coyle stepping into the role of Chief Investment ...
Campaign Brief

Melbourne Star reopens with new ‘Rise Above’ brand via 3Scoops

Melbourne Star has reopened with a new brand by 3Scoops, part of the Jaywing Group, built around a challenge to both the attraction and its audience: 'Rise Above'. Returning under new ownership on ...
Campaign Brief

AirTouch promises ‘Comfort at a Touch’ in new campaign via Floodlight Agency + Czech Group

Polyaire has launched its first national brand campaign for smart home climate control system AirTouch, created end-to-end by Floodlight Agency with media led by Czech Group. ‘Comfort at a Touch’ is ...
Campaign Brief

The Contenders unveils new brand with a sharper focus on commercial value

Independent strategic consultancy The Contenders has unveiled a new brand, website and positioning, reflecting the evolution of the business to have a stronger focus on connecting brand, marketing and ...
Campaign Brief

Cars24 appoints Swan Studio to lead organic social in Australia

Global auto-tech company Cars24 has appointed Swan Studio to lead its organic social content strategy and content production in Australia, following a competitive pitch. The Sydney agency will run ...